Culture and Event Management Essay Example | Topics and Well Written Essays - 2000 words

Culture and Event Management - Essay Example All these goals have been fulfilled through professionally well organized events. These are very worthwhile and attract considerable expressions of support. Events are also held to encourage donations for charities and causes of all kinds. May field and Crompton (1995) observed the generic reasons for staging festivals were recreation/socialization, culture/ education, tourism, internal revenue generation, natural resources, agriculture, external revenue generation, and community pride/spirit. The cultural events not only provided a sense of belonging to people, these also created more jobs and provided employment in wholly new field. The management perspective of an event are organizational management which includes marketing, human resources, finance, controls and evaluation, organization and co-ordination. Hospitality management presenting events as service encounters, quality assurance), tourism destination management comprising competitiveness, image enhancement and marketing (Getz, 2000). The cultural event management involves community participation. A psychological understanding about people is useful to plan event activities. But Are Events An Industry There has been a lot of debate, earlier, about whether to term tourism as industry or not. Similar arguments may be raised regarding events. There is no doubt that events have economic impact, these create jobs and generate income. The sector is also encouraging a new expertise in management. The professionals in this field need to work in close association with the stakeholders besides having usual management qualifications. It is already viewed as a new division of tourism industry. Thus they might be called an industry. As well, many events clearly provide services to industries, such as the use of trade shows or exhibitions in marketing products (Getz 2000). The event management has risen in recent years. It is the part of hospitality, tourism, communication and marketing industry. The demand by consumers seeking professionally managed, technically sound good quality management of their events has given boost to this industry. Moreover, the technology has changed the way artists look at their work and present it. Art is every form of creative and interpretive actions viz. Dance, music, writing, films, visual art, ceramics, sculptures, food preparations, Fashion etc. all reflecting influence of culture and traditions requiring various approaches and specialization in event planning (Yeoman et al., 2004). Thus event management is a multidisciplinary field. A figure adapted from Getz and Frisby (1988 as cited in Getz, 2000) shows effect of these components. External environmental forces include policies, resource availability, and demand/supply factors. Venues and physical settings have to be addressed. The internal event management provides, goal attainment and efficient operations. While business management theories and techniques will prove useful, especially given the necessity for most events to become financially self-reliant (Getz 2000) (Fig. 1). Planning and Management of Events: Prior to planning an event a feasibility study preferably with the need assessment is necessary. It should take the stakeholders into account. The first assessment to be done is cost and benefit after considering the duration, location, key program events.

The Colosseum and Architectural Theories Essay Example | Topics and Well Written Essays - 2000 words

The Colosseum and Architectural Theories - Essay Example This depicts architecture as a field that uses only forces such as harmony of design and engineering to encompass various features that drive people and regions. Ironically, architecture has been a field where fine art and engineering come together only to find nuances where it may function as a political and socio economic barometer. (Hale, 2000; P 5) The structure being studied in this paper- the Colosseum- is an epitome of aesthetics in architecture and the use of fine art in context of functional engineering to bring about maximum satisfaction for the creator and maximum interaction from the people visiting such a structure. To begin with, it is imperative to define the exact nature and importance of these strategies in context of the Colosseum. Interpretive strategies spring from that aspect of a field's study which seeks to define the same in context of an individual's life and link the same with various factors at a regional, international and global level. (Norberg - Schulz, 1996; P 414 - 428) The role of an interpretive strategy in the case of Colosseum is to bring out a variety of features in the structural implications of the building. These features have been further discussed below. This structure basically upholds the values of the Roman Empire. One of the major features of an interpretive strategy lies in its ability to transform a space and transport an individual to a place beyond the structure where the building and the individual in question are in perfect tandem as far as everyday activities and a sense of drama in this everyday life is concerned. This has been termed as Hermeneutics. (Hale, 2000; P 213 - 233) On a more technical grid, the term hermeneutics adheres to the play of a person's sense of aesthetics when regarding the Colosseum. The finer point shows that the hermeneutic tradition helps create a platform where a person may experience the museum as an extension of his or her daily living. This is an important point made by the term 'modern aesthetics', which cater to more than a marriage of fine art and engineering for positive structural implications in the structure as anamphitheatre. (Hale, 2000; P 213 - 233) While on hermeneutics, it is important to realize another feature of the use of interpretive strategies in the Colosseum. Hermeneutics caters for the act of drawing out a person who is regarding a structure. This is brought about by a careful play of fine art as well as political and ideological view within the structure. In the case of the Colosseum, this has been achieved through the use of language in terms of mere fine art to put forth a point in favour of the semiotic implications of the structure's design as conceived in the mind of the person regarding it. (Hale, 2000; P 203 - 211) In case of the Colosseum, this has also created a space within which the language is based on the architectural features. This again points to the intermingling of the technical and the artistic - i.e., fine art and engineering - within the context of a region's political and economic frame of mind. This language then helps reduce barriers and deconstruct a