Various methods of media that is being used in direct marketing :: Business and Management Studies

Various methods of media that is being used in depend market1 IntroductionThis report is on the various methods of media that is being used indirect marketing. A list of these Medias was given in which two areresearched on and comment on their bit applications in directmarketing. Each media should contain its advantages and disadvantagesas well as its application in direct marketing. Direct marketing canbe delimit as a promotion mechanism that allows focused messages tobe received by a targeted audience. The main difference between directmarketing and other(a) promotion is that you can closely qualify youraudience to retort a message and other promotion is that you canclosely qualify your audience to deliver a message that appeal totheir specific needs. 9th April, 2005Direct marketing is basically selling the products directly to theconsumers without having to go through any distribution channel. It iseither to assert or to educate the consumers with the product that isbeing i ntroduced, also to maintain the relationship with the consumersso as to obtain brand loyalty. To catch a successful direct marketing,it must have the right media that gives information to the consumersabout the product or service provided by the company.Among the list of media given, we have chosen goggle box andtelemarketing. The most provable reason for choosing these Medias isbecause of its cost and availability. Both television andtelemarketing are cheap and are easily accessible as almost everyonearound the world owns at least one television set and a telephone.2 Report ObjectivesThe objective of carrying out this report is as follows To comment on the two chosen medias main application in direct marketing. To find out the advantages and disadvantages of television and telemarketing. To illustrate by using examples from a known campaign how the television and telemarketing might work together as part of a fully integrated marketing plan to achieve a specific marketing o bjectives.3 FindingsInformation are founded through browsing on the internet, books andalso articles to understand better about direct marketing as well astelevision and telemarketing. In this section of the report, therewould be a discussion on what television and telemarketing is. Undereach sub section would have mention the advantages and disadvantagesof both television and telemarketing.3.1 TelevisionTelevision or TV for short is one of direct marketings channels. Itis commonly used by marketers because of its effectiveness and manyadvantages. Television can be defined as a telecommunication systemfor broadcasting and receiving moving pictures and sound over a